What are our design principles?

Luxury will be always around, no matter what happens in the world. I don't really know how to do casual clothes. Fashion fades, only style remains the same. Even Michelangelo got paid for doing the Sistine Chapel. To those artists who say they're doing it for the love of art, I say: Get real. Fashion can be this mysterious thing that you can't explain.

Age is something only in your head or a stereotype. Age means nothing when you are passionate about something. You can't just buy things for the label - it's ridiculous. My dresses are very reasonably priced, for dresses that are cut on the body. I never look at other people's work. My mind has to be completely focused on my own illusions. My customers are successful workingwomen.

Casual Summer Looks
The new collection has arrived

Casual Summer Looks
The new collection has arrived

7 Feb 2025

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I remember walking the dog one day, I saw a car full of teenage girls, and one of them rolled down the window and yelled, 'Marc Jacobs!' in a French accent. I design from instinct. It's the only way I know how to live. What feels good. What feels right. What is needed. Give me a problem and I will approach it creatively, from my gut. Being one step ahead of a fashion trend is not so important to me. What matters is to always forge ahead. I can't get sucked into that celebrity thing, because I think it's just crass. I am no longer concerned with sensation and innovation, but with the perfection of my style.