What is the core of our brand?

Michelle Villegas 1 min read

Age is something only in your head or a stereotype. Age means nothing when you are passionate about something. You can't just buy things for the label - it's ridiculous. My dresses are very reasonably priced, for dresses that are cut on the body. I never look at other people's work. My mind has to be completely focused on my own illusions. My customers are successful workingwomen.

Luxury will be always around, no matter what happens in the world. I don't really know how to do casual clothes. Fashion fades, only style remains the same. Even Michelangelo got paid for doing the Sistine Chapel. To those artists who say they're doing it for the love of art, I say: Get real. Fashion can be this mysterious thing that you can't explain.

Lilly and Janina with Heaven Background 9
Sunglasses 6
Light Sunglasses
£49.47
£50.48
Fashionable sunglasses
Janina_Hose_016
White Jeans
£49.47
£50.48
Straight leg white jeans
Lilly_2_Hose_038
Fashionable Jeans
£74.62
£76.15
Blue fashionable jeans
Janina_outfit_027
Casual White Shirt
£69.74
£84.70
White shirt with beautiful collar
Janina_Tuch_023
Yellow Scarf
£75.39
£76.15
Simple yet elegant
lilly_tshirt_134
White Shirt
£39.32
£59.04
Casual white shirt - fitting basically any look
Casual Summer Looks
The new collection has arrived
Casual Summer Looks
The new collection has arrived

I remember walking the dog one day, I saw a car full of teenage girls, and one of them rolled down the window and yelled, 'Marc Jacobs!' in a French accent. I design from instinct. It's the only way I know how to live. What feels good. What feels right. What is needed. Give me a problem and I will approach it creatively, from my gut. Being one step ahead of a fashion trend is not so important to me. What matters is to always forge ahead. I can't get sucked into that celebrity thing, because I think it's just crass. I am no longer concerned with sensation and innovation, but with the perfection of my style.

Authors

Michelle Villegas

Michelle Villegas

I believe in great hair and wearing color. I report on fashion. Wine.

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